For my upcoming film Birds & the Bees, I am launching a crowdfunding campaign to garner more financial support. Before doing so, I have created marketing materials from the film logotype to the social media branding and more.

Because the film is set in New York City and follows three Gen Z artists, I wanted the branding to have a gritty, grimy aesthetic. The main character is a young writer, so I utilized typography that feels inky like it came from a typewriter or letterpress. The crinkled textures of the background give a tactile feel like paper, and the muted color scheme reminds the viewer of the underground railway system that flows throughout the Tri-State area.

Below are some select graphics from the overall campaign.