For Black History Month, the Marsha P. Johnson Institute honored a select number of changemakers and icons in the Black trans community. As Digital Media Manager, I was tasked with creating a campaign to highlight these individuals across social platforms including Instagram, Facebook and Twitter. New changemakers were dubbed Leaders of the New School and icons who have already made their mark were deemed to be in a Class of Their Own.

I utilized the same typography (Integral CF, Heavy Oblique) I established across social platforms when starting my role in 2019. To freshen things up and differentiate this campaign from usual social media graphics, I used a black and gold color scheme and rough textures.